Name
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First Name
Last Name
Business Name
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What’s the main result your customer gets from working with you?
What problem are you solving for them?
What do your best customers have in common?
Who are you mainly trying to reach? (e.g. young families, local business owners, retirees)
What are your customers really hoping for that they don’t yet have?
What fears or doubts keep potential customers from buying from you?
Bring Them to Life
If your ideal customer walked through the front door what would they be like. Tell a short story
What colors styles feel most like your business?
What kinds of fonts do you use in you business-something simple and clean, classic and elegant, bold and modern, or a little more playful or handwritten?
Do you prefer design that feels more straight and structured, or curved and flowing?
What styles, textures, or visual themes fit your business (like rustic, minimal, vintage, polished, homemade, etc.)?
Who are your nearest competitors?
Who are the well-known businesses in your industry, even if you don’t directly compete?
What 5 words describe how you want your brand to look and feel?
If your brand were a real person or public figure, who would it be—and why?
What words describe the personality of your business?
What does your business believe in?
What do your loyal customers appreciate most about you?
What’s one message or value you live out that sets you apart?
What frustrates you about how others in your industry operate?
Are there any buzzwords, jargon, or “marketing speak” you avoid?
Are there topics or tones you’d rather stay away from completely?
Is there a brand (local or big) whose voice or style you admire? Why does it resonate with you?
How do you want your business voice to sound, like a neighbor, a guide, an expert, etc..
Are there any specific words, phrases, or sayings you business always use?
